Audemars Piguet Enters The World Of Padel

AP Enters The World Of Padel With Premier Padel And Agustín Tapia

In continuation of its longstanding dialogue with sport, Audemars Piguet enters the world of padel through a global partnership as Official Timekeeper of the Qatar Airways Premier Padel Tour and a new relationship with Agustín Tapia – the world’s top-ranked player.
This initiative reflects the brand’s commitment to meeting its community in cultural environments where human connections, shared practice and collective energy naturally resonate with its core values.

Sport has long provided Audemars Piguet with a way to engage beyond watchmaking. Within this universe, padel stands out as a discipline defined by exchange, proximity and collective momentum, where interaction plays a central role.

Over recent years, this discipline has brought together a diverse and growing community, establishing itself across various cultural contexts. It now sits at the intersection of culture and lifestyle, attracting players from different generations, backgrounds and creative fields, including music, fashion and the arts. Its global expansion has positioned it as a genuine connector: a shared ground where different worlds converge through practice and collective experience.
 
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