GRAFF UNVEILS ‘1963’ - A HYPNOTIC NEW HIGH JEWELLERY SUITE

In a bold tribute to the decade in which the House was founded - a moment that ignited a new era in diamond artistry and innovation - Graff unveils ‘1963’, a mesmerising new high jewellery suite that captures the spirit of the Swinging Sixties.
Launched during Paris Haute Couture Week ‘1963’ symbolises the freedom, rebellion, glamour and cultural revolution of the time, conveyed through dynamic design, masterful artisanship and the unrivalled brilliance of Graff diamonds.

A captivating necklace, matching bracelet and statement earrings are ablaze with 7,790 exceptional oval, baguette cut and round diamonds, totalling over 129 carats. Each creation within the suite showcases the breathtaking precision and technical perfection for which Graff is known.

Across each design, precisely aligned, sculptural concentric ovals reveal a hypnotic, almost psychedelic rhythm. Meticulously set by the most highly skilled artisans, curves of light draw the eye into an infinite loop, magnifying the radiance of the single, scintillatingly oval diamonds at their centre.

A dazzling arc of baguette-cut diamonds - each meticulously custom cut and polished to perfection - ignited the edges with brilliant contrast, creating a bold, graphic display that pulses with the futuristic energy of the decade.

Artfully concealed within each white gold setting, just visible to the intimately observant, lies a secret line of round pavé emeralds - a subtly flicker of Graff green, a hidden signature coded in colour. This emerald flash, a nod to the Houses’s identity, contrasts beautifully with the icy scintillation of diamonds, bringing an electric, unexpected edge to the suite.

Francois Graff, Chief Executive Officer at Graff, comments: “This is one of the most intricate, complex and technically challenging high jewellery suites we have ever created. While the design is inspired by the decade in which Graff was founded, each jewel also represents the journey and evolution of our brand, our expertise and our future potential. We pursue absolute beauty and perfection in everything we do, and ‘1963’ is the ultimate representation of those values.”

Every element of ‘1963’ pays homage to the House; honouring its rich heritage while embracing a bold, forward-looking spirit of innovation - kinetic, kaleidoscopic and unmistakably Graff.