Graff Unveils Galaxia Campaign

Galaxia, the mesmerising new campaign from the House of Graff, celebrates the otherworldly beauty of Graff jewellery and the constant evolution of the House itself.

Infused with Graff’s unmistakably glamorous DNA, the innovative campaign draws on the House’s incredible heritage. Green has been a theme in Graff’s bold campaigns since the 1960s; the colour has deep significance to the House of Graff and its founder, Laurence Graff.
The Galaxia campaign pays tribute to the artistic energy synonymous with Graff. Styled by Emmanuelle Alt, former editor-in-chief of Vogue Paris, the campaign evokes a supernatural universe in which diamonds and gemstones come alive with luminosity backdropped by a star-studded sky.

Galaxia also signals the return of the Green Lady, an iconic creative expression which Graff first introduced in a print advertising campaign in the early 2000s with a green woman set against a green backdrop, always with the jewellery pieces in their natural colour and at centre stage. The Green Lady was then reimagined in 2018 in a seductive campaign, reflecting an evolved vision of glamour and female power.
 
For over half a century, the House has operated at the very pinnacle of the high jewellery industry and has become the world leader for jewels of rarity, magnitude and distinction. A Graff Emerald and Diamond necklace showcasing three incredibly rare 4ct lozenge shape Colombian Emeralds.
 
Anne-Eva Geffroy, Design Director at Graff, commented: “Throughout our design process, we drew inspiration from the unique qualities and individual nuances of each diamond and gemstone, but also from the virtues that we associate with femininity such as power, creativity and strength. For this reason, each jewellery creation is imbued with a figurative energy that is contemporary yet timeless while also remaining true to the legacy of the House. Flowing lines and curves are soft and elegant, while the stones themselves radiate a bold beauty – mirroring the fearless presence of Galaxia.”

Stand-out high jewellery creations within the Galaxia campaign include an emerald and diamond necklace showcasing three incredibly rare 4 carat lozenge shape Colombian emeralds – which are celebrated for their ardent colour and breathtaking beauty – complemented by a pair of Colombian emerald and diamond earrings, three Colombian emerald and diamond bracelets, and a 17 carat emerald cut Colombian emerald and diamond ring.
 
 
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