Graff Turns Dreams into Reality with New Campaign ‘I Wish’

A Festive Wish for the Most Fabulous Jewels in the World 

Graff has unveiled the latest iteration of its festive ‘I Wish’ campaign; a flawless celebration of rarity and beauty. Set amidst scenes from an opulent holiday extravaganza, the new campaign offers an escape into a universe of incomparable luxury and brilliance, adorned with the most fabulous jewels in the world.
Infused with Graff’s unmistakably glamorous DNA, jewellery creations transcend the ordinary and embrace the extraordinary, exuding a radiance and splendour unique to the House. ‘I Wish’ presents the treasures of unparalleled beauty and magnificence for which Graff is renowned: sensational high jewellery creations, striking solitaire rings and iconic diamond collection jewels.

Intricately designed and exquisitely handcrafted by Graff’s skilled master artisans over many hundreds of hours, these creations exemplify the House’s expertise in sourcing, cutting, polishing and setting the most exemplary stones ever discovered – an enduring family legacy for over 60 years.
 
A magnificent 38.88 carat Fancy Intense Yellow oval diamond ring set with a white diamond surround perfectly illustrates the bold vision and creative fearlessness of the House. Standout pieces also include a graphic bracelet featuring a central 6 carat kite cut Colombian emerald set within a single row of baguette cut emeralds and Fancy Intense Yellow diamond earrings set with two exceptional matching 25 carat stones, which appear to float effortlessly, radiating light with every movement.
 
The Graff ‘I Wish’ festive campaign features model Andreea Diaconu, styled by Kate Phelan and shot by photographer and director Nicolas Kantor in London.
 
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