KISMET BY MILKA OPENS IN SELFRIDGES’ ICONIC WONDER ROOM
Fine jewellery and luxury piercing brand Kısmet by Milka is proud to announce its debut in the iconic Wonder Room at Selfridges London, bringing its challenger, boundary-pushing design ethos to one of the world’s most iconic retail destinations. Opening in the legendary Wonder Room, this 45m² experiential space, designed by internationally acclaimed design studio Autoban, marks a first for Selfridges: the introduction of fine jewellery piercing services within the store.
Rooted in a challenger spirit, the Wonder Room invites visitors into the expressive, emotional world of Kısmet by Milka – a universe where bold forms meet delicate craftsmanship, and jewellery becomes a personal statement of strength, joy, and individuality. A handpicked selection of designs are now available both in-store and online at Selfridges.com, showcasing everything from modern diamond essentials to unapologetically bold silhouettes.
At the centre of the space is a dedicated piercing corner, offering customers the chance to book a premium piercing experience with Kısmet by Milka’s signature designs – crafted to celebrate self-expression, confidence, and the beauty of standing out. This opening follows the successful launch of the brand’s 110 New Bond Street flagship earlier this year and marks another inspiring step in Kısmet by Milka’s continued expansion in the UK market.
